There was a time when male grooming was just about a quick wash, a shave and a splash of aftershave. Fast forward to the present day, however, and the unthinkable has happened. Role models such as David Beckham and Brad Pitt are influencing how men see themselves. These new, improved men are now spending more time in the bathroom than women.
A recent report in Health for Men magazine examines trends in the European market in male beauty products, and shows changing attitudes in men. According to the report, men are now aware, and they are spending more than 5 billion pounds annually on their appearance. While men didn't use any products like moisturisers and body lotions in the past, today about 40% think skincare is extremely or very important. Manufacturers are now offering a lot of male products, such as Nivea for Men, Gillete Complete Skincare and a new Clearasil line.
So, what does all this mean for women? Maybe it is time to get a bigger bathroom. Men need their space in front of the mirror, too!
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