miércoles, 9 de diciembre de 2009

The popularity of the energy drinks


Nowadays food factories seem to have found a way to persuade customers to consume different and new products, and one of these products are energy drinks.

Energy drinks are the latest drink that came out, at first, to be consumed by sportsman, but it is easy to see that the consumption of this kind of products has risen a high level, and this is thanks to `normal pepole´, people who drink energy drinks and aren't sportsmen or sportswomen.

But this fact is completely normal if we see the advertisments. The advertising compaigns show the products as a way of salvation for all of those who are stressed and need something which gives them an incentive to do their ordinary tasks.

These drinks, it seems, can give some kind of power that helps a lot. If we were sportsman it would be normal to have these drinks, because we'd make an extra effort, and so we'd need an extra power. But I can't understand how people feel that they need to have these drinks, because it's unnecessary.

People have this feeling because of the advertisments, and most of these viewers are young people. This is because young people, most of them students, are very stressed because of their jobs or exams, so they waste a lot of energy.

But this energy is called a mental energy or effort, and not a physical effort, like sportsmen waste.

Some people think that it should be a law which establishes a rule about the minimum age for purchasing energy drinks, but I think it's pretty ridiculous to do so, although I really think that, students and young people, wouldn't need to have these drinks if they had healthy rules to carry on for a better performance.

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